Slogans are important sometimes. They give a face, something recognizable and catchy to create a nice connecting element. So when we were in Paris for the European Hitchhiking Day/ Week/ Whatever at "8/8/8/ Paris wants you for a nomadic date", thinking about the next slogan for 7/8/9., all we came up with was, "789 the road is mine". Obviously that slogan will never hold. Now, 3 months later we finally sat down for a full-on brainstorm. Here are the results: