CC is a protocol providing a simple way for users to get rights beyond the rights granted by a CC license. For example, a work's Creative Commons license might offer noncommercial rights. With CC , the license can also provide a link by which a user might secure rights beyond noncommercial rights -- most obviously commercial rights, but also additional permissions or services such as warranty, permission to use without attribution, or even access to performance or physical media.
The CC architecture gives businesses a simple way to move between the sharing and commercial economies. CC provides a lightweight standard around these best practices and is available for implementation immediately.