Casa Robino

In 2007 the International Organization for Standardization ('ISO'),[1] set up a task force to draft an International Standard on monetary brand valuation. After 3 years the ISO 10668[2] – Monetary Brand Valuation – was released in Autumn 2010. This sets out the principles which should be adopted when valuing any brand.
ISO 10668 applies to brand valuations commissioned for all purposes, including:
Accounting and financial reporting
Insolvency and liquidation
Tax planning and compliance
Litigation support and dispute resolution
Corporate finance and fundraising
Licensing and joint venture negotiation
Internal management information and reporting
Strategic planning and brand management