it is only relatively recently that the party has seized upon the notion of building up soft power, a term coined 20 years ago by an American, Joseph Nye of Harvard University, a former chairman of America’s National Intelligence Council and senior Pentagon official, to describe “the ability to get what you want through attraction rather than coercion or payments”. President Hu’s use of it in 2007 signalled a shift in party thinking. Throughout the 1990s and into this century, China had been trumpeting Deng Xiaoping’s slogan of “economic construction as the core”. Over the past decade building soft power has emerged as a new party priority.
Casa Robino
Shared Hospitality Excavations
