Anecdote: Storytelling is more about creating connections than knowledge transfer

Don then makes two excellent observations we should all keep in mind:<br />
“I believe building trust and relationships is a more important effect of organizational storytelling than knowledge transfer.”<br />
“… the benefits of telling (emphasis added) a story can be profound.”<br />
I agree with Don on both points and would add that any activity that fosters conversation and the development of new social networks is essential for creating adaptable organisations.