Casa Robino

General semantics is an educational discipline created by Alfred Korzybski. Its basic assumption is that “language ‘enslaves’ us by conditioning our brains to perceive a false reality” [1]
Korzybski’s central goal was to attain a "consciousness of abstracting," or an awareness of the map/territory distinction and of how information gets deleted/distorted in the linguistic and other representations used. He considered sporadic and intellectual understanding of these concepts insufficient and argued that full sanity can be achieved only when the consciousness of abstracting becomes constant and a matter of reflex.