The software and linked methods allow the collection and tagging of multiple sense-making items which can be anecdotes, pictures, web sites, blogs and other forms of unstructured data. These items can be also linked to more traditional systems such as content management.<br />
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The tagging provides sophisticated metadata which can be used to provide quantitative research material, as well as measurement systems and impact analysis. Visualisation tools, linked to methods and models, permit users to sense complex patterns and anomalies that would not be visible to conventional analysis.