Creative-Class Struggle. | Fast Company

Intuitive ideas need to be quantified before they can be transmuted into policy and action. And Richard Florida, who's turned his theory of the Creative Class into a mini-industry, gets it. His foundation thesis -- that the Creative Class is a distinct segment that drives innovation, creates urban success, and is critical to American competitiveness -- isn't just nifty rhetoric. He's documented it with extensive demographic and economic research around the world, detailed in his book, The Flight of the Creative Class (HarperBusiness, 2005). Cities desperate to attract the Creative Class come knocking on his door, hoping for the magic magnet.