The BigRoom people also want the .eco domain names to be one piece of a larger scheme in which companies, organizations and individuals share information about their ecological footprint. But accurately determining this information has proven over and over again to be difficult and expensive. It would be wonderful if they created this system and, in order to determine the greenness of a company, you just had to type in nike.eco, but it seems unlikely to me.
Casa Robino
Shared Hospitality Excavations
